Intelligent Health Exchange
One of the biggest healthcare administration provider in India, brought to life - IHX, the Intelligent Healthcare Exchange. This intelligent healthcare exchange grants transparency in the health care management system through outpatient and inpatient administration and insurance tracking, revenue cycle, profile management, ultimately optimizing costs. The platform supports hospitals to order their workflows associated with patient care and insurance billing.
Project team : Charu Sharma. Worked at Designflyover
Primary and Secondary Research
We dug in every characteristic distinctly so as to manifest it in the Product experience. This matched the team's perspective and helped everyone realize the proposed strategy and what we were required to do next. At the onset, a thorough stakeholder analysis helped us assort them according to their participation, engagement, and influence in the project. This eventually led to the identification of better user flows and hierarchy mapping.
Consistency through strong and scalable guidelines
The entire design language plays around boosting the overall work experience for the end-user, supported with solid theories on visual perception. We generated user interfaces and graphics that were easy and effective.
Intuitive design starts with understanding your users. You need to determine what really works for them and how they place their priorities. Taking cues from this, we then proceed to the next layer of helping them navigate seamlessly through a ton of information by simply putting it all in a hierarchy. Hierarchy of colors, shapes, text, etc.
A identity that reflects brand’s two most important aspects
The identity design was formulated to signify the emotion the brand would exhibit and even induce. IHX primarily operates between two parties - the insurance providers and the customers. Its purpose is to bridge the gap in between.
The IHX logomark is to be taken as an amalgamation of both sides of the cashless insurance method with a new and convenient platform.
Modern and fresh visual language
IHX was intended to be positioned with a vibrant color palette and visual language. They wished to come across as a brand that's striding ahead in its realm, contemporary in its own way, enforcing the latest technologies.
